BIT can make your Print Statements interactive by including a QR Code in your Graphic Message!

Here are a few statistics worth review:
• QR code uptake has increased 4589% from early 2010 to early 2011
• 56% of QR codes appear on product packaging
• The majority of users expect to receive a coupon or deal from scanning a QR code
• 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
• 68% of QR codes are scanned via an iPhone
• The United States scans the most QR Codes after Japan
• QR Code Scan by Gender - 64% Female & 36% Male
• QR Code Scan by Age -
      - Under 18 year - 5%
      - 18 - 24 year - 16%
      - 25 - 34 year - 22%
      - 35 - 44 year - 25%
      - 45 - 54 year - 22%
      - 55+ year - 11%



Why are QR Codes good for marketing!
• Increase actions
• Low cost to implement
• Effortless to use
• Engage the mobile audience
• Attract a younger demographic
• Enable creative campaigns
• Measureable
• Innovative use of technology

Here is what industry players are saying about the QR explosion:
“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns.”
- Jennifer Crawford, VP of Corporate Communications, Calvin Klein, New York

“[Mobioʼs] QR barcodes have transform[ed] traditional broadcast media into a personalized marketing and sales experience.”
- Nick Misisco, Senior Manager Marketing Ventures, Shaw Media

“We intend to continue to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers – a trend we anticipate will grow this year.”
- Chris Hill, VP of Advance Mobility Enterprise Solutions, AT&T Business Solutions

“You're starting to see those [QR] codes used as rich media — or even extensions — to campaigns.
- Doug Neil, SVP of Digital Marketing, Universal Pictures